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Singular's customer success team and support have been praised by users for their knowledge and responsiveness, making it easy for new …
Overview
What is Singular?
Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.
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What is Singular?
Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.
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What is Singular?
Singular aims to make complex and siloed marketing data simple.
By unifying marketing campaign data with attribution data, marketers can measure ROI from every touchpoint across multiple channels for a single source of truth. Singular goes beyond legacy attribution defaults (measuring the customer journey and attributing installs and event) to provide marketers ROI and performance analytics, visual creative analytics, and fraud prevention. The vendor states that Singular provides cross-device attribution and analytics to the world's top marketers like Rovio, LinkedIn, Lyft and others.
Singular Video
Find out how you can get more out of your marketing with Singular at https://go.singular.net/learn-more
Savvy marketers from around the world use Singular to transform siloed marketing data sets into accurate, timely and actionable insights to drive growth. Singular’s Marketi...
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Singular Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | English, Korean, Japanese, Chinese |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Singular's customer success team and support have been praised by users for their knowledge and responsiveness, making it easy for new users to understand the product. Customers appreciate the custom feature requests that Singular fulfills, especially for those who are familiar with other SaaS products. Despite the presence of other visualization platforms, Singular is considered an essential tool for quickly accessing important data. It stands out as an analytics aggregation platform with excellent out-of-the-box reporting capabilities. The support and partnership offered by Singular have contributed to the success of many campaigns and adoption projects. While some users initially faced challenges, they were impressed by Singular's support and powerful ETL features.
Singular's attribution capabilities and strong customer support are highly regarded, although some users find the lack of real-time data and limitations in the report interface to be setbacks. However, these minor drawbacks are outweighed by the well-developed features and exceptional customer service provided by Singular. Although the UI could be more intuitive, Singular's underlying platform is highly useful for various managerial levels and departments, saving time and effort in report building.
Users utilize Singular as a Mobile Measurement Partner for attribution, tagging install and in-funnel events, and sending event postbacks to digital marketing campaign partners. The product has also been adopted to automate manual reporting processes and reduce errors, effectively streamlining efforts for the performance marketing department. Overall, Singular is highly regarded by users for its comprehensive features, reliable customer support, and its ability to streamline marketing processes and provide quick access to valuable data.
Easy to Use: Users find the product fairly easy to navigate once they are familiar with it. They mention that once they know their way around, it becomes simple to use and save reports, making their workflow more efficient.
Solid Analytics Feature: The analytics feature receives praise for its reliability. Although some users mention that the data can be slow to load, they appreciate that all the necessary data is available and ready to use. Additionally, the visualizations are mentioned as being easy to read and understand, allowing users to gain valuable insights from their data.
Excellent Customer Service: Customer service is highly regarded by users, with some even describing it as amazing and excellent. They appreciate the support provided by the team in resolving any issues or answering questions promptly and effectively.
User Interface: Some users have mentioned that the user interface could be slightly improved or better defined, as it can be difficult to know where to go for certain features. There is room for improvement in terms of usability and navigation.
Saved Reports Clutter: The saved reports feature quickly becomes cluttered, especially when all reports are named the same. This makes it challenging to identify and access the most recent report.
Dashboard Issues: Users have reported occasional issues with the dashboard not functioning properly and experiencing delays in loading cost data. These technical glitches can disrupt workflow efficiency and affect real-time decision-making processes.
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April 05, 2019
Singular provides a powerful combination of reporting automation and mobile attribution, critical for most marketers.
I brought in Singular as a solution to automate our manual reporting process and reduce errors in our existing system. We previously directly integrated APIs and manually pivoted CSV reports and UI logins, but moved to Singular to streamline these efforts. Singular was primarily used by our performance marketing department.
- Reporting automation: that reporting is not standardized across vendors is one of the biggest challenges in the mobile marketing ecosystem.
- Data audit and monitoring: Singular would check for any discrepancies and gaps in our data to ensure that nothing is broken.
- Creative reporting and analysis: it is challenging to get creative reporting across channels.
- Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
- Ability to toggle advanced attribution models: first-last touch, time decay, etc.
- Comprehensive deep linking solution (similar to Branch).
- Reduced time to manage reporting on a daily basis—going from weekly reporting to daily cadence.
- Ability to manage and optimize creative performance, allowing us to test and react to performance quickly.
- Reduced error rate (and therefore troubleshooting) of reporting.
Singular is a different offering than the pure play attribution vendors listed, and also different than Branch. Instead, Singular provides the combination of an automated reporting platform (similar to Funnel) and combines it with an attribution platform (similar to AppsFlyer). By merging these solutions, they are able to consolidate both reporting and attribution efforts.